A new tourism brand has launched.
Yesterday, the Town of Orangeville established a foundation for all communications and promotions related to tourism in the community.
Love, Orangeville will support the Town’s development as a tourism destination by creating a consistent and authentic way to attract visitors and engage with residents.
An updated website acts as the key communication tool for the brand and a refreshed social media presence reinforces the messaging.
“Love, Orangeville was selected for its potential to create real conversations between Orangeville’s visitors and the community,” said Ruth Phillips, Manager of Economic Development and Culture.
“Our research showed us that Orangeville’s tourism experience is hand-crafted by the people of Orangeville. This brand represents the Town’s genuine intention to provide visitors with a distinctly Orangeville experience — one that is human, friendly, sincere, and filled with heart.”
The completion of a destination branding exercise was identified as a priority action in the Tourism Strategy and Action Plan, adopted in January 2021.
“Orangeville’s tourism sector is a vital contributor to our local economy and it needs our support, now more than ever,” said Councillor Joe Andrews, Chair of the Business and Economic Development Advisory Committee.
“The brand is an important tool that will remind residents about our community’s many attributes while promoting our shops, restaurants, activities and attractions to visitors.”
To see the new tourism brand, visitors and residents can visit www.loveorangeville.ca and follow @orangevilletourism on Facebook and Instagram.