Headwaters Health Care Foundation is very fortunate to have amazing
partners in our community, and we are so excited to have
101.5myFM as our newest one.
Recently, we had the opportunity to work with the radio station on promotion for our Inaugural Tour de Headwaters Cycling Event. I reached out to Gail to see what options were available and she was able to offer us so much for a limited budget. As a charitable organization, we appreciate any support that we are given, but boy 101.5myFM go all out as our Exclusive Media Sponsor!
The promotional on-air package was already very reasonable for a charity, but as a sponsor, myFM included so many perks including additional commercials, being part of several news segments, pre-event interviews, as well as ramping up promotion right before the event and wonderful follow-up afterwards!
We are confident that the event’s success had a lot to do with our involvement with 101.5myFM and can’t thank them enough for helping us garner participation from 227 registered riders who raised net proceeds of $42,675 for the purchase of hospital equipment for Headwaters Health Care Centre!
Special thanks to Gail, Tommy and Nathan for their awesome support at the event and for keeping our participants and volunteers pumped up!
We look forward to a continued partnership!
Sincerely, Nicole Hand
Manager, Annual Giving
Headwaters Health Care Foundation