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When you advertise on myFM radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium and ad campaigns that feature radio generate four times the level of brand trust of those that don’t.

When you advertise on myFM Radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.

When you advertise on myFM Radio, you select when your ads will be heard on and at what times. You even know who will be presenting the show they appear in.

Listeners use myFM Radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.

In the same way that the music industry uses radio to gain airplay of their artists and create chart hits, myFM Radio also creates a sense of ubiquity for brands. This is for two main reasons – firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening. A brand which is big in radio can create a disproportionately large share of mind for itself.

 
 
myFM talks to people at the right time and place

myFM works in "real time" so ads can be run at just the time when people are most ready to be influenced by the message. For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the 'drive time' to reach people in cars; a local retail outlet can advertise on Friday and Saturday mornings to promote weekend offers. Research shows that ads are far more effective when people are thinking about a related subject.

myFM reaches out to customer

While it's easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don't avoid the ads like they do in other media. This means that radio is ideal for reaching out to new customers (the lifeblood of most businesses) - they will hear the ads regardless of whether they think they are in the market or not.

myFM is a 'local friend' for listeners

Listeners typically describe their favorite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them - to keep ahead of the competition. This is especially true for branded content (sponsorships and promotions). If a myFM announcer says that prizes are "thanks to our friends at ABC Motors", listeners will begin to feel a warmer relationship with that company.

Radio is the most flexible medium

Business conditions can change fast, and radio is well set to meet those changes. Production of commercials is quick and relatively low-cost, and this allows local advertisers to put out just the right message at the right time. This flexibility works particularly well for advertisers who's business changes fast with late deals, extended sales, reaction to news/weather with late deals, extended sales, reaction to news/weather.

Radio builds long term brand dominance

Naturally the listeners to myFM are local consumers. But more importantly they are also the right kind of local consumer. myFM listeners tend to be family oriented. This means they are more likely to have families and to spend more on shopping and home purchases.

myFM reaches the right local audiences

Small businesses can become much bigger business by using radio as their primary medium. Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, the retailer's or businesses brand name and values are strongly established in their mind.

 
Find out how to get your business on the myFM Radio next week. Email Rob Mise at: robm@mbcmedia.ca 
 
 
 
 


 
 
 
 
 
 
 

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